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Can You Tell Your Story in 10 Tweets? | Business

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Can You Tell Your Story in 10 Tweets?
Can You Tell Your Story in 10 Tweets?

RFID Global Solutions can. They won $2,000 and a chance to snag the attention of local venture capitalists and angels using Twitter and a well-written micro story.

How did it call come about? The Dingman Center for Entrepreneurship held a fast pitch called TweetDingman earlier this month. Participants told their stories in 10 tweets of 128 characters or less during a structured event co-sponsored with Driven Forward, Brazen Careerist, and Cooley, LLP.

Honing the deets of your business down to 10 tweets is good practice for telling your story in other venues. Really, it’s the basis for your elevator pitch.

The Dingman Tweetfest just goes to show how much social media has changed our world. Darwin’s at work here. Those who successfully adopt social media tools are able to form tighter connections with customers and other groups. They gain a big advantage by keeping their fingers on the pulse of their communities, encouraging dialogue (the good, the bad and the ugly), and adapting very quickly to market demand. The Darwin effect makes them more relevant—plain and simple.

I really like TweetDingman. It seems that a majority of businesses struggle to incorporate social media into their communications strategies. This example shows how creative one can be with social outreach.

And now it’s time for some storytelling of your own. Please share your most creative use of social media and we’ll dub it your “Darwin Moment.”

By Marcia Moran